Guy Nirpaz is founder of leading customer success platform, Totango. He authored Farm Don't Hunt—The definitive guide to customer success. In today’s cloud-centric, subscription-based economy, ...

The linear top-down funnel of the traditional customer (buyer’s) journey is no more. Today, buyers follow a modern circular journey and path, in which they will do their own research and evaluation ...

Design plays a dynamic role throughout the customer journey. By adapting your approach to design to different stages, you can enrich the customer experience. Without a doubt, design plays an important ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We've all heard it before: "TikTok made me buy it." Maybe it was a viral skincare product, a trending kitchen ...

How creators influence every stage of the customer journey From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We’ve all heard it before: “ TikTok made me buy it.” ...