Shaped like a funnel to illustrate the journey from a wide mass of prospects to a select few actual customers, a sales funnel communicates to your team your business’s sales strategy. We’ve ...

This template from a customer experience expert lets you map out how customers interact with your business, through five key stages. Aileen Day May 17, 2021 3 min read ...

How creators influence every stage of the customer journey. From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We’ve all heard it before: ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

Influencer Marketing Strategies for Every Stage of the Customer Journey. 1. Awareness. Creators build awareness by naturally placing products into trending conversations.