but those stages can act as the starting blocks for building effective customer journeys. Sometimes referred to as touchpoints or channels, "moments that matter" are the key exchange points in the ...

Our survey, conducted in mid-2020, found that although most marketers actively create content for all customer journey stages—95%, TOFU content; 86%, MOFU content; and 76%, BOFU content—the vast ...

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product ... not the start of its environmental journey. Far from it: Every moment ...