Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

“We have decades of experience working with our partner community to accelerate transformation for our customers,” he said. “The ‘partner-first strategy for storage’ extends our partner ...