Think status go, rather than status quo. It goes without saying that customers are the lifeblood of any company ...

Connecting business goals, customer insights, and outcomes ensures that your marketing team consistently makes the right decisions. And it all starts with a framework for using empathy. Lija Hogan ...

While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having ...

Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings. We'll be in your inbox every morning ...

KANSAS CITY, MO / ACCESS Newswire / March 7, 2025 / The need for a leadership revolution has never been more evident. Amid ...

That change will give Market Research a permanent seat at the C-level table. It'll be held accountable by leaders to create broad customer empathy that drives growth, complete with defined goals, ...

"Empathy is the defining edge for organizations ... emotional intelligence outperform their peers in innovation and customer satisfaction, demonstrating the business case for a more human approach ...