It's important to know who is likely to join a program so stores can adjust their merchandise offerings, layout and product adjacencies, and customer service to cater to their most loyal customers.

Detailed Demographics are a type of audience targeting that goes one layer deeper. For example, while demographics let you choose parents vs. not parents, detailed demographics let you zoom in on ...

Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. When Orbitz admitted that it ranks products differently for Mac users, citing 20-30 ...