GUEST OPINION: Lakehouse architecture and open sharing are shaking up how brands handle customer data.. By eliminating data silos, supercharging data integration and analytics, and massively improving ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...

Acceldata is explaining how (in its view) the next era of data belongs to autonomous, hybrid-native, cross-lake (xLake) ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

When a customer taps “Make a Payment” in a mobile app, they expect the transaction to complete in milliseconds. Behind that tap lies a distributed, event-driven platform designed to guarantee ...

Learn how financial services organizations modernize data platforms for AI using Microsoft Azure PostgreSQL—secure, compliant ...