Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the ...

Organizations generate and process vast amounts of information across multiple systems. However, without a structured ...

A well-defined data management strategy is essential to make ... to improve this number by 12% over six months. Still, customer acquisition hasn’t budged. Meanwhile, their competitor has ...

Me files for bankruptcy following a major data breach, raising concerns about customer genetic data security as the company ...

Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into full ...

Adobe has unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalisation at scale through generative AI and real-time insights. Adobe’s latest ...

customer data platforms, digital experience platforms, customer service dynamics, martech trends, and how generative AI is impacting our industry, platforms and practices. Our in-house research ...