Insurers need to shift to a customer-centric model to meet these expectations, an Arthur D. Little insight said. Insurers aim ...

The traditional sales-driven strategy gives way to a customer-centric model where the product becomes the primary driver of acquisition, conversion, and expansion. Product-led growth relies on ...

Customer centricity. An overused buzzword in the life sciences industry. Yet an important goal. In an era of eroding rep access, fragmented channels and growing complexity in treatment decisions, ...

We’ll work in groups to get hands-on experience and have lively conversations. How do you evangelize customer centricity and create a shared vision within your organization? Learn the best ways to ...