CMO + CIO = CG&IO? AI Is Forcing Us To Embrace Shared Responsibility
The rise of AI has brought a second wave of close collaboration between CIOs and CMOs, given the need to leverage quality ...
Insurance Asia on MSN9mon
How can insurers transition into a customer-centric business
Insurers need to shift to a customer-centric model to meet these expectations, an Arthur D. Little insight said. Insurers aim ...
Motor Finance Online on MSN7monOpinion
Rediscovering the customer in automotive go-to-market strategies
A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...
International Business Times10d
Product Led Growth Expert Spearhead Solutions-Based GTM Strategy
The traditional sales-driven strategy gives way to a customer-centric model where the product becomes the primary driver of acquisition, conversion, and expansion. Product-led growth relies on ...