Formulating customer-centric strategies is a key step in the transformation ... A pioneer in Marketing Performance Management, Laura has published four books and she has been recognized for her ...

While many SEO tactics focus on rankings and clicks, customer-centric SEO asserts that the user experience on-site should be the top priority. So, if you’re looking to enhance customer ...

Customer-centric delivery is no longer a luxury — it’s an expectation. But as the demands of online shoppers rise, so do delivery costs. So in times when ‘cost-cutting’ seems to be the norm, how do ...

To foster a shift to becoming more customer-centric, companies must prioritize a proactive approach, meeting their customers where they are. They must listen, analyze and anticipate customers ...

Each book emphasizes actionable insights that ... Such feedback underscores the effectiveness of his customer-centric approach and his ability to inspire lasting change. Jerry Acuff’s enduring ...

The drive for a business to become more customer-centric should not just be the focus of insights and marketing teams, but ...

A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach ... In his Marketing 3.0, Philip Kotler, author of some 20 marketing books, ...