AI won’t fix customer experience if phone systems and CRM platforms don’t share real-time context. Integrating them first ...

Workbooks CRM is an impressive all-in-one solution that combines robust functionality with ease of use and affordability. Its ...

Luxury Presence’s new artificial intelligence–driven Presence CRM platform is scheduled to roll out in February.

It’s not about making machines smarter; it’s about making human interactions more meaningful,” said Shankar Raj, an ...

Our research shows that Zendesk is the best CRM for customer database functionality, offering robust customizability and lots of contact management features, all packaged into an easy-to-use platform.

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's leadership team as it expands its focus on ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. If customer experience is the center of digital ...