Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

For wealth management firms, finding and converting the best potential clients is essential for organic growth.

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or software that’s been a game-changer for their customer acquisition efforts.

A tote bag that won Lands' End tens of millions of social media views had a more concrete impact on the company's bottom line ...

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Cloud-based software company Salesforce has gone all in on AI agents that can replicate some human-like work functions, and is hiring lives salespeople to push these products.

"at-above-post addthis_tool" data-url=" In our latest episode of Retail Gazette’s Retail Unpacked podcast, we sit down with Phil Alltoft, commercial lead at Novuna, one of the UK’s leading financial ...