Put yourself in your audience’s shoes and be brave enough to admit when something you thought was working just isn’t.

It has been clear for some time that the linear marketing funnel traditionally used to map the customer ... journey, an intricate consideration phase sees consumers consult multiple digital ...

HubSpot is back with a number of AI innovations and platform updates. Nicolas Holland, SVP and Head of AI at HubSpot, ...

Two major things are working against sellers when understanding the customer journey: Buyers tend ... The world of B2B sales and marketing is at a key inflection point. What was once a steady march ...

New developments in data and digital are changing traditional ... examined the challenges that pharma marketing faces to stay ahead of the evolving customer journey and offer expert insight ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

Enterprise marketers say the departments most involved in the customer journey mapping process are Marketing (60% say so), Customer Service (56%), and Sales (48%). Respondents say the most effective ...