Fabletics’ AI-Powered CRM Strategy with Iterable Delivers 2.5x Higher Customer Value
Fabletics, the world’s most fashionable, high-performance active and lifestyle wear brand, has partnered with Iterable, an AI ...
Built In Chicago8d
At Bounteous, Customer Relationship Management is a True Team Effort
Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...
Marketing11mon
Five Ways to Develop a Cross-Channel Brand Story
The Art and Science of Cross-Channel Brand Stories Deployment strategy is only one aspect of effective cross-channel brand storytelling. The most successful brand stories blend art and science to ...
Marketing7mon
The Top Barriers to Cross-Channel Marketing
Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services. The report was based on ...