Crest is introducing Clean Breath, a new daily-use toothpaste that Procter & Gamble touted as one that is formulated to ...

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Add Yahoo as a preferred source to see more of our stories on Google. "When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed ...