AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

Creativity doesn’t disappear—it gets crowded out or stifled. Learn six practical ways to protect your creative energy and ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...