For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Field is clear about what is to blame. Step forward the effectiveness serial killer: short-termism. There are more short-term campaigns and even longer-term ones are being judged on short-term results ...

Three lifelong friends sit on a snowy bench watching children sledding. One of the women fires up her Amazon app and orders three sled-worthy seat cushions. A few days later the cushions arrive, and ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...

With the debut of the new iPad Pro, Apple put out a controversial ad that saw creative tools crushed by a hydraulic press. Now, Samsung is firing back at the ad with a brief Galaxy Tab S9 spot that ...

Are you a print subscriber? Activate your account. 37 min 43 sec ago By Parker Herren - 1 hour 54 min ago By Ad Age and Creativity Staff - 3 hours 54 min ago By Will Johnson - 4 hours 24 min ago By ...