Upkeep is as much a part of the process as the design and creative side ... the results make as much impact as these ...

Consumers are constantly bombarded with ads, and they have been conditioned to ignore or eliminate the "noise." To stand out, companies are using billboards in creative, new ways to capture consumers' ...

Gary Drenik: Billboards are ... impactful out-of-home advertising? Bartanian: Personalize your message for the community. This can be done by localizing your creative or using simple but dynamic ...

There’s also Shelter’s heart-wrenching look at childhood homelessness and Harvey Nichols’s darkly charming Tim ...

and scores - to decide which creative messages to display, which billboards to display them on, and the best time for them to run. The idea is that passers-by will see the most relevant ads for ...