For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...

The post From AI to Creative Velocity: 10 Forces Shaping Marketing Success in 2026 appeared first on Self Employed.

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.

Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

The Artlist AI Trend Report positions the AI ??creative director as the most sought-after talent in the advertising ecosystem ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre Banks - ...