Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue ...

At Brookeside, we've found that 50% of customers who report strong, "Trusted Adviser" relationships are retained for at least six years. That's a pretty compelling statistic. A big mistake companies ...

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. The post AI can find your ideal customers, but only humans can build real ...

you'll notice that close relationships with business partners look very similar to close relationships with personal partners. The fact is, they are similar—both to understand and to create. And as ...

Where are they when they make their purchase ... the foundation of a good long-term relationship with any customer.

To succeed in the consent economy, marketers need to shift their mindset from merely collecting data to fostering genuine ...

In times of challenge — or opportunity — the right banking partner can be your greatest asset, providing financial support and strategic insight to settle nerves and create a sense of security during ...