Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.