New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

With the Google Places business listings service, you can add details about the products and services offered by your business. Google Places listings appear in a map box in Google's search results, ...

Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

Opinions expressed by Entrepreneur contributors are their own. There are few professional experiences as exhilarating and inspiring as creating a new market category. There is no greater satisfaction ...