Leading organizations are shifting toward holistic, adaptive AI that automates the entire customer journey. This integrated ...

At FSTEC, these C-suite execs shared their brand experiences with AI, kiosks and mining data. But, fundamentally, it's about ...

With increasingly complex market dynamics, traditional personalization alone is no longer sufficient. Enter predictive AI ...

At scale, they had no choice but to streamline processes around buying, shipping, communication, and customer support. They ...

Jay Terreberry of Cox Automotive urges dealers to track every customer touchpoint, optimize marketing spend, and maximize ROI ...

Adobe Inc. is getting into the agentic artificial intelligence game with the general availability of its first family of AI ...

AI is no longer experimental in retail as nearly half of retailers use it weekly to drive personalization, loyalty and growth ...

Delivering exceptional customer experiences is no longer just a competitive advantage; it's a necessity. Enter customer journey orchestration, a strategic approach that has gained significant traction ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

A 2019 Gartner survey reported that 82% of organizations had created customer journey maps. That figure is probably higher now. Customer journey is a term tossed about as liberally as confetti at a ...

In an exclusive interview, American Airlines Chief Customer Officer Heather Garboden divulges how the company is building on ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...