Often, a series of simple tweaks – such as reorganizing a workspace, updating a checklist or introducing a new digital tool – ...

Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The modern customer ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Brands today have more data and marketing channels than ever, which can be both a blessing and a curse when it comes to shaping the customer journey. Chief Marketer recently chatted with Kenneth ...

Quick-service restaurants spend endless energy refining menus, promotions, and loyalty, yet one of the most powerful moments ...

Shelter-in-place rules resulted in businesses closing, and others adopting online or hybrid online/curbside pickup ordering, changing the customer journey. When the COVID-19 pandemic resulted in ...

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers know they have to give ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Answer: Mapping is an important tool for marketers to understand how customers interact with their brand. Consumer Journey Mapping is an important tool for marketers to understand how customers ...

Adobe is releasing a new Photoshop-inspired product to analyze customer journeys. According to the company, customers using the tool are achieving a 5 times lift in usable insights. There’s probably a ...