Discover how user journey analysis helps identify pain points, optimize experiences, and improve conversion rates by mapping user behavior across all touchpoints.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

What is Customer Journey Management? “ Journey management enables you not only to measure, monitor and optimize customer experience, but align your entire organization with your customers’ goals. ” ...

BOSTON--(BUSINESS WIRE)--MEGA International will conduct a power insight session at OPEX Week January 22-24 in Orlando to show companies how to improve the customer experience using customer journey ...

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers know they have to give ...

An in-depth discussion of common pitfalls hindering customer journey orchestration efforts and how to overcome them. Every business thinks they know their customers. But do they really? Do they know ...

Answer: Mapping is an important tool for marketers to understand how customers interact with their brand. Consumer Journey Mapping is an important tool for marketers to understand how customers ...

The need for customer engagement has never been more important. According to Gallup, fully engaged customers represent an average 23% premium in terms of share of wallet, profitability, revenue and ...

Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for ...

Albertsons Cos. has reached a major milestone in its digital transformation journey with the launch of the Albertsons AI ...