The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all steps of the process, allowing for a quick understanding of how the ...

Despite your best intentions, the journey too often becomes a maze, and we know how many dead ends they have. Your customer journeys should feel like a carefully choreographed performance – every step ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

The importance of elevating the complete fast-food delivery customer journey. Fast food delivery has shifted from being ...

Journey's approach goes beyond mere data collection ... it is redefining the landscape of B2B customer interactions. Over the past decade, the B2B sector has witnessed a shift in customer ...

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah ...