Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. E.l.f. Beauty acquired Hailey Bieber's Rhode skincare brand ...

The brand ranked fifth in makeup at Sephora at Kohl's during its first month, data shows.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

Add Yahoo as a preferred source to see more of our stories on Google. Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come ...

Happy Earth Day! It's time to do your part and protect the environment by adding some sustainable beauty brands to your ...

Harlin Sachdeva, owner of House of Makeup, built the brand on personal experience. In this HT Shop Now interview, she reveals her struggle with skin conditions.

It’s earnings week for two big beauty brands: the affordable E.l.f. Beauty and luxury brand Estée Lauder, which announced its cutting thousands of jobs. The two companies are reporting earnings as ...

In April, our editors tried a bunch of new products, from summer beauty finds and convenient tech gadgets to spring closet ...

In 2026, beauty brands are thriving by combining hyper-personalized experiences with loyalty programs that feel authentic and rewarding. From AI-driven recommendations to community-led engagement, the ...

The celebrity beauty boom has transformed the cosmetics industry over the past decade, but even a star's name slapped on a product does not guarantee its long-term success. Even well-funded, ...

Say what you will about celebrity beauty brands, but in this day and age, there’s simply no avoiding them. Even if an A-lister has racked up the Grammy awards or Oscar nominations (or both) and has ...