Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

An analysis of more than 13 billion rich-media impressions served in 2009 found that increasing Dwell from 5% to 15% increases conversion rates 45% on average, from 0.4% to 0.6%. Below, findings from ...

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand partners to the mix.