From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

Starting in 2027, Sony TVs will be made differently. It may make them cheaper, but will they look as good?

Sony is set to enter a partnership with the Chinese TV maker TCL, effectively handing over control of the Bravia television brand. In a joint announcement on Tuesday, the two tech giants revealed Sony ...

Straight up, this move could turn the TV market inside out. TCL taking control of Sony’s TV division was a topic that no one had on their bingo cards. In a joint press release, the two brands are ...

Sony and TCL said Tuesday they're entering into a joint venture to spin Sony's TV and audio home entertainment business into a new company, with TCL holding a controlling 51% stake. But it's not the ...

Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global ...