The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads.

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Delivers unified, current, and trusted business context while accelerating the path from AI development to production Developed in collaboration with several enterprise customers, the 4.0 release ...

Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to ...

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

SAN FRANCISCO & COLOGNE, Germany--(BUSINESS WIRE)--Arango, announced it will participate in NVIDIA GTC 2026, taking place March 16–19 at the San Jose Convention Center. AI leaders and builders ...