Channel effectiveness. Consumers consult a wide network of places during the discovery and research phases of their journey, including search engines, social media platforms and retailer websites.

The biggest indicator for consumers is that the company offers high-quality products, according to 70% of respondents. Some 69% mentioned the company's reputation for being employee-friendly and fair ...

The demand for products and services is a key component of any economy, and as consumers, we all contribute in some way.Customers have rights and obligations, but they also have the potential to ...

Chappell’s journey of co-founding Tom ... A Corporate Social Responsibility (CSR) survey shows that 77% of American consumers ...