India’s quick-commerce sector is growing rapidly, outpacing traditional e-commerce with its promise of less than 30-minute ...

The continued expansion of quick-service restaurants, eatertainment venues and discount retailers is likely to drive higher ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

McCormick reported earnings that fell just short of analysts' expectations but showed resilience through strategic operations ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

The demographic divide. Consumers of different ages behave very differently, especially across the various income segments, and particularly regarding research patterns. For example, high earners ...

UK dealers could be missing out on millions in lost revenues due to leaving customer data segmentation on the “too difficult ...