Conventional food production and distribution systems degrade the environment due to several aspects, like overuse of ...

Many segmentation models that are static by design or updated only a few ... and are not very effective in an increasingly one-to-one addressable world. Predicting consumer habits solely by focusing ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.