When done well, market research is a massive competitive advantage. The ability to have a direct line to consumers and bring their feedback directly into workflows is an organizational superpower—it ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

Kerry Group takes consumer insights seriously. To ensure innovation aligns with consumer demand, the taste and nutrition company leverages a suite of insight tools: ranging from trendspotting with AI, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ryan Barry Consumers ...

Kerry’s sustainable nutrition spectrum guides CPG brands in reformulating foods that meet evolving consumer expectations for health, sustainability and taste. Taste and nutrition powerhouse Kerry ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on ...