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CPA amendments: What new direct marketing rules mean for agents
The recent amendments to the Consumer Protection Act 68 of 2008 (CPA) regulations introduce a formal compliance framework for direct marketing in South Africa, having taken effect from 15 April 2026.
Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...
Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the world of food and beverage sales, the ...
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