As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

The UK Financial Conduct Authority (FCA) has published a research note on AI's role in credit decisions, exploring the issue of AI explainability in the context of algorithm-assisted decision-making, ...

Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...

The rise of e-commerce and data-driven digital advertising is chipping away at the reasonable consumer standard, a ...

Today’s consumers value convenience and efficiency more than ever. They want to save time, money, and effort daily. From ordering meals through delivery apps to booking travel online, convenience has ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

BCG notes that shopping has become the third most common use case for GenAI, extending beyond big-ticket items to everyday ...