The sharp deterioration in U.S. consumer sentiment has yet to translate into weaker consumer behavior, according to Citi Wealth, which said the disconnect remained one of the most important signals to ...

Tom Denari has served as Young & Laramore’s CEO since 2022. He founded the Unreasonable conference in 2019. (Photo courtesy of Paul Schreiber) The members of U2 learned in 2014 that everybody doesn’t ...

Nigeria’s Out-of-Home (OOH) advertising industry is set to enter a new era of data-driven planning and investment as OOH Academy Nigeria has officially commissioned an extensive nationwide audience ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...