Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. Despite ongoing economic challenges, the consumer economy has shown ...

Ramadan is a month that changes many aspects of daily life, including the way people interact with technology. Consumption patterns shift, shopping habits change, and the use of digital apps increases ...

To understand the possible behaviour shifts, we must first appreciate the scale of the problem facing the British public. In August 2025 we conducted an online survey of over 8,000 UK adults to ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...