WASHINGTON -- It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search for answers this shopping season, consumer behavior online ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. Adobe projects that mobile shopping will ...

Online Retail Sales have surpassed $1 trillion a year as the shopping era that was accelerated by the pandemic seems to have permanently reshaped consumer behavior, cementing the shift toward online ...

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.