While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, Ibotta's (IBTA) recent "State of the Spend" survey shows 62% of consumers now ...

To understand the possible behaviour shifts, we must first appreciate the scale of the problem facing the British public. In August 2025 we conducted an online survey of over 8,000 UK adults to ...