In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

In explaining a data and analytics operating model, it is helpful to understand the business context. As the consumer experience becomes increasingly digitized, companies have access to massive troves ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

Motivated by the lack of data for both consumers and the industry regarding the potential effects of cannabis use, in 2020 Smith established Tetragram, the first-of-its-kind consumer data analytics ...

CivicScience is a consumer analytics and advertising platform that captures over one million survey responses daily. Turn real-time data into actionable insights here. 1. More than one-quarter of ...