Concept testing in marketing is the investigation of potential consumers' reactions to a proposed product or service before introducing the product or service to market. As businesses and ...

Although marketing research is a new trend in book publishing, compared to other marketing and servicing companies, the best publishing companies today are all marketing-driven (Baverstock 2008). For ...

A British startup called Pulsar Fusion has come up with a wild new concept for a nuclear fusion-powered space rocket.