In 2023, the Federal Court of Canada released its decision in Energizer Brands, LLC and Energizer Canada Inc. v. Gillette Company (2023 FC 804). The decision clarifies some of the laws applicable to ...

While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of BBB National Programs continues to review environmental ...

Comparative advertising is a type of advertising in which one's own product or service is compared with a competing product or service. If such ads specifically mention or refer to the trade mark or ...

NEW YORK: Even though a brand may feel empowered by its category leadership, comparative advertising may not work to the product's advantage, according to a new study in the Journal of Advertising ...

In Beiersdorf v Hindustan Unilever – an infringement spat involving trade dress for cosmetic creams – the Delhi High Court has delved into the world of comparative advertising, disparagement and ...

New York, NY, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Following a challenge from Ahold Delhaize USA, BBB National Programs’ National Advertising Division recommended that Lidl US, LLC discontinue or modify ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Following its decision in L’Oréal SA v Bellure NV last year, the ECJ has provided further guidance on the issue of comparative advertising. In Lidl SNC v Vierzon Distribution SA, the ECJ ruled that ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...