Have you always wondered what you’re car would look like if it was a different color, but don’t want to pay thousands to have it wrapped or re-sprayed? Well, BMW could be just a few years away from ...

BMW uses 32 colors of e-ink to turn its i Vision Dee concept car into a digital rainbow display. Prince made the case for a little red Corvette, but how about a plaid BMW? The latest concept car from ...

BMW's i Vision Dee concept showcased at CES this month featured a color-changing technology that the automaker could offer on its production vehicles. BMW teased a black-and-white application of E Ink ...

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BMW is advancing towards mass production of its latest concept, a vehicle featuring an E Ink panel on the hood that enables color change.

Nearly three out of every four cars sold globally last year were either white, black, or gray. Beyond the data, it's a story ...

How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...