With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...
The Cola market, dominated by global players like Coca-Cola till now, will never be the same again. Priced at Rs 10, Campa ...
Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...
PepsiCo announced on Monday that it will acquire a prebiotic soda brand called Poppi, which was founded by a family in Austin ...
In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for ...
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
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