The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
A season-long strategy around NIL athletes drove measurable results, increased brand visibility and strengthened community ...
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Coca-Cola has stopped selling several of its products in elementary schools across Mexico as of last Thursday.
Goldman Sachs analyst Bonnie Herzog has maintained a Neutral rating on Coca-Cola Co (NYSE: KO) with a $65 price target.
On this day, he discussed with Shantanu Narayen, CEO of Adobe, how AI is changing advertising and marketing strategies. Quincy said, "While Coca-Cola has led the global market, continuous ...
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