Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
Sprite Is Launching the Perfect New Flavor for Spring — and It’s Only Available at Walmart
The team at Coca‑Cola Company is springing forth a new fruity flavor with the launch of Strawberry Kiwi making its way to ...
Indigenous groups demand coca leaves be legalized. Will the world listen?
Colombia's president says cocaine is "no worse" than whiskey as global efforts to "decolonize" the plant spread ...
Marketing Interactive1d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
For Coca-Cola, he said the global strategy is to unite the brand around people and happiness - but how that is executed looks different in each market. “I would prioritise elements that are ...
Sugary sodas cause deadly diseases. Coca-Cola worked to discredit the science.
Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.
Beverage Industry13d
2025 Bottler of the Year: Coca-Cola Consolidated
Bottlers recognize the importance of serving members of the communities they operate in and serve. Coca-Cola Consolidated has ...
Marketing Dive10d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...