The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
Coca-Cola used seven key design and marketing strategies, which made it as recognizable in the streets of Shanghai as in its hometown of Atlanta by the 1920s, says Coca-Cola VP of innovation and ...
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18 ...
Goldman Sachs analyst Bonnie Herzog has maintained a Neutral rating on Coca-Cola Co (NYSE: KO) with a $65 price target.
A season-long strategy around NIL athletes drove measurable results, increased brand visibility and strengthened community ...
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Coca-Cola only sold 1% more drinks last quarter, but it raised prices 13%. Its CEO said it has ‘the right strategies’ for sustained successCompanies appear willing to take criticisms on the chin if it means their price-increase strategies are successful. Coca-Cola’s bid to cash in on increased prices and international sales mirrors ...
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...
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