Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The viewer felt as though they were "watching the death of art and our planet unfold in ... Meanwhile, a third passionate user wrote: "THEY USED AI FOR THE COCA-COLA CHRISTMAS ADVERT THOSE SCUMMY ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...