Marketing Dive4d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
AI can’t just be about cutting costs: Left Field Labs’ ECD on real opportunity for brands
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...
Vending Times2d
Coca-Cola updates packaging with 'Recycle Me Again' message
Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...
Devdiscourse10d
Cola Wars Rekindled: Pepsi's 'Any Time' Campaign Takes On Coca-Cola
Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...