Clorox launched a multichannel campaign called "Caregivers" that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall, per a statement shared ...

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist ...

Clorox is going big into programmatic advertising spending three times more in 2015 over 2014, representing around 50% of its digital ad budget. Within the digital ad world programmatic ads are seen ...

As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...