Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

To have an impact on acquisition, retention, and growth, marketers are articulating, developing, and implementing customer-centric marketing strategies that have an impact on the customer buying ...

Customer satisfaction levels in the UK have plummeted to their lowest since 2010, despite heavy investments in experience ...

we should know whether we are delivering a good experience and we should be able to use customer-experience metrics to identify where to improve. We all know the old adage, "If you can't measure it, ...